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Living independently, peer/ friend groups are large

and unisex.
They are gender aware, inclusive, and socially
aware.
They are in school, active and launching into their
‘real lives’. They are confident, self-assured and
they are activists – in some way.
Working, going to school, not a lot of disposable
income.
They are the children of the Resource industry.
They need a way to make a workable compromise.
This group understands the value of education and
plan to work from “the neck up”.
Must work HARD to keep their attention.